The Brand
Real Mushrooms, a Canadian healthcare brand, focuses on delivering pure functional mushroom extracts without carriers or grain fillers. They ensure their products are analyzed for vital medicinal compounds like beta-glucans, aligning with mushroom research. By sourcing only the highest-quality ingredients, Real Mushrooms demonstrates a commitment to maintaining the potency and purity of their supplements. This dedication to quality has helped the brand earn the trust of consumers who value transparency and efficacy in their wellness products.
The Need
- A more sustainable packaging material to package a healthy product
- A resealable and powder proof zipper for easy access and secure use
- A bottom gusset to stand out on shelving displays
Original Packaging
The Challenge
The client was looking for a white matte compostable stand up pouch for mushroom extract products. Their original packaging was a generic stand up pouch with 2 sides that contained plastic labels for all of their 6 product variants.
At first, we suggested that the customer consider to cancel all label packaging and transition to our featured compostable pouch. After analyzing their needs through further discussions, we suggested it was not quite time yet to go fully compostable. The client wanted to keep the mushroom CMYK image on the bags and a resealable zipper that is powder-proof. It was also essential that the new packaging align with the brand’s identity, ensuring that it conveyed their values of health, sustainability, and natural purity.
Our Solution
We offered a white kraft paper stand up pouch that consisted of a paper metalized laminate and plastic-reduced materials with an anti-power zipper. This provided great lines to sketch mushrooms as the background and provide high resolutions of the brand logo to look natural and stylish in design. The result was an elegant packaging solution that maintained the integrity of the product while enhancing brand visibility.
In addition to its aesthetic appeal, the pouch’s design allows for efficient production, enabling Real Mushrooms to streamline their packaging process while reducing waste. We also focused on creating a lightweight yet durable structure, ensuring that the packaging can withstand the rigors of shipping and handling. This approach not only saves on transportation costs but also minimizes the carbon footprint associated with the supply chain.
By choosing a sustainable packaging option, Real Mushrooms positions itself as a leader in the eco-friendly supplement market, appealing to consumers who prioritize health and environmental responsibility. Ultimately, our collaboration resulted in a packaging solution that not only looks good on the shelf but also aligns with the growing demand for sustainable practices in the industry. The positive feedback from customers underscores the effectiveness of the new design in enhancing both the product experience and brand reputation.
Client's Review
“They're really good! We like them a lot. We are happy with the zippers. That's great that they can come pre-opened.” - Adam Chilton, CEO of Real Mushrooms
